![]() ![]() While the brand is global, its heritage is firmly Japanese. Mizuno’s is a tale of two – arguably three companies. With Nike Golf having exited the equipment space, and others cutting back on tour spend, Mizuno believes there’s an opportunity to regain some of the exposure lost to the scourge of pay for play at the professional level and with that, could come growth. This isn’t the story of a brand trying to figure out North America, but rather it’s the story of a company trying to reestablish itself as a serious player, particularly in the iron market where Mizuno has traditionally been at its strongest. Once the #1 Iron Brand on the PGA Tour, Mizuno now qualifies as a challenger brand, though its US footprint is significantly larger than that of any JDM brand we’ve covered to date. It should go without saying that Mizuno doesn’t fit the strict definition of a JDM (Japanese Domestic Market) brand. Past editions of Know Your Japanese Brands Stories have featured Japanese companies trying to figure out North America – particularly in the face of increased competition from the American brands who’ve invaded the Japanese market.
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